The Challenge
The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference, as there are no universally agreed-upon principles of beauty and ugliness.
Max Holden
Founder & Art Director
Max founded our company. He is the father of our main goals and values. He found the core members of our team and helped them to show their unique talents in the work process. He laid the foundations of the company.
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- Max HoldenFounder & Art Director
- Eva StarkCustomer Support
- Julia BushDesign Director
- Carlos LottMarketing Director
- Max HoldenFounder & Art Director
- Eva StarkCustomer Support
- Julia BushDesign Director
- Carlos LottMarketing Director
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Personal response depends on the viewer’s individual thoughts and values. This might be sometimes in conflict with cultural values. Also when a viewer has viewed an image from a personal perspective, it is then hard to change the viewer’s perception of the image, even though the image can be seen in other ways.
An image’s view can arise from the history of the use of media. Some images are viewed differently due to the use of different (new) media throughout times. For example: The result of using the computer to edit images (e.g. Photoshop) is quite different when comparing images that are made and edited by hand.
The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc. are the symbolization of the image. The cultural perspective can also be seen as the semiotic perspective.
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